The archetype in itself is empty and purely formal, nothing but a facultas praeformandi, a possibility of representation which is given a priori. The representations themselves are not inherited, only the forms
Jung’s canonical formulation establishes the archetype as a formal, generative constraint — pure structural possibility rather than inherited content — which is the direct foundation of the Archetypal Grammar concept.
, The Archetypes and the Collective Unconscious, 1959thesis