"But again and again I note that the individuation process is confused with the coming of the ego into consciousness and that the ego is in consequence identified with the self, which naturally produces a hopeless conceptual muddle. Individuation is then nothing but ego-centredness and autoeroticism. But the self comprises infinitely more than a mere ego ... It is as much one's self, and all other selves, as the ego. Individuation does not shut one out from the world, but gathers the world to oneself."
— Carl Gustav Jung
The confusion Jung names here is not a beginner's error — it is the error the culture keeps making, dressed in increasingly sophisticated language. Individuation gets recruited into the project of self-improvement, and the moment that happens it becomes its opposite: a more refined ego claiming its rightful centrality. The vocabulary sounds depth-psychological while the motion is thoroughly pneumatic — ascent, expansion, the self as prize to be won by sufficient inward work.
What Jung is insisting on is stranger and less comfortable than that. The self is not a destination the ego arrives at after adequate excavation. It is the whole field — containing the ego the way a landscape contains a footpath. To individuate is not to become more fully, gloriously oneself in the sense that phrase usually carries. It is to find that "oneself" was always larger than the one who was doing the finding, always already entangled with what the ego had been busy excluding: the world, the other, the rejected, the not-yet-imagined.
The gathering Jung describes at the end is not a spiritual homecoming. It is what remains after the ego stops mistaking its own amplification for depth — and discovers that the self it was chasing had the world inside it all along.
Carl Gustav Jung·Memories, Dreams, Reflections·1963