Eros is, as the writings tell us, always universal and impersonal — even inhuman and demonic. Whether as sexual compulsion or as cosmogonic eros holding the universe together, it remains impersonal, a force, not a feeling function.
Von Franz establishes the categorical distinction between Eros as an impersonal, universal archetypal force and feeling as a personal, bounded psychic function, insisting they must not be conflated.
, Lectures on Jung’s Typology, 2013thesis