Across the depth-psychology corpus, ‘Appearance’ occupies a contested and philosophically charged position that refuses reduction to mere surface or illusion. The term operates on at least three distinct registers. First, in the phenomenological tradition — Heidegger, Merleau-Ponty, Thompson — appearance is distinguished from ‘mere appearance’ and aligned with showing-forth: the thing disclosing itself as it is, rather than masking a hidden reality. Thompson’s engagement with Searle sharpens this into a thesis about consciousness itself: consciousness ‘consists in the appearances themselves,’ making the appearance/reality distinction inapplicable at the epistemic base. Second, in Jungian and post-Jungian thought — Jung, Hillman, von Franz — appearance is redeemed from epistemological suspicion and granted ontological weight. Jung argues that the unconscious when unrealized casts a ‘false appearance’ over objects through projection, but that stripping this away promotes truth; Hillman, drawing on Portmann, goes further by insisting appearance is its own purpose and a foundational characteristic of being alive. Third, aesthetic and ethological dimensions run through Hillman, McGilchrist, and Auerbach, linking appearance to self-display, individuality, and figural meaning. The critical tension across all positions is whether appearance conceals or constitutes reality — a question that organises the entire conceptual field.