That the daimon has your interest at heart may be the part of the theory particularly hard to accept. That the heart has its reasons, yes; that there is an unconscious with its own intentions; that fate plays a hand in how things turn out-all this is acceptable, even conventional. But why is it so difficult to imagine that I am cared about, that something takes an interest in what I do, that I am perhaps protected, maybe even kept alive not altogether by my own will and doing? Why do I prefer insurance to the invisible guarantees of existence? For it sure is easy to die. A split second of inattention and the best-laid plans of a strong ego spill out on the sidewalk. Something saves me every day from falling down the stairs, tripping at the curb, being blindsided. How is it possible to race down the highway, tape deck singing, thoughts far away, and stay alive? What is this "immune system" that watches over my days, my food sprinkled with viruses, toxins, bacteria? Even my eyebrows crawl with mites, like little birds on a rhino's back. We name what preserves us instinct, self-preservation, sixth sense, subliminal awareness (each of which, too, is invisible yet present). Once upon a time what took such good care of me was a guardian spirit, and I damn well knew how to pay it appropriate attention.
— James Hillman
Hillman is pressing on something the modern psyche resists not because the idea is primitive but because accepting it costs something. To say a daimon keeps interest in you is to say you are not the author of your own survival — and for a soul that has spent considerable effort constructing an ego capable of managing the world, this is an unwelcome demotion. Insurance, instinct, subliminal awareness: each is a translation of guardian spirit into a register the ego can administer, can pay premiums on, can feel it has handled. The original thing — that I am cared about, specifically, by something that knows my character and has a stake in its unfolding — that remains genuinely strange. Not comforting-strange. Demanding-strange. Because if something takes an interest in what I do, then what I do matters beyond my own assessment of it, beyond my productivity, beyond whether I have been efficient or virtuous enough. The daimon's interest is not approval. Hillman is clear on that elsewhere: the daimon presses toward the image it carries for you, indifferent to your comfort, occasionally catastrophic in its means. What it preserves is not your ease but your form. Once that is on the table, the question of attention becomes very different — less about gratitude, more about discernment: what is it, precisely, that keeps me alive for?
James Hillman·The Soul's Code: In Search of Character and Calling·1996