The many notions of creativity are comparable to the many notions of any basic symbol (matter, nature, God, soul, instinct). The very existence of so many notions is evidence for the variety of root metaphors by means of which the psyche perceives and forms its notions.
Hillman argues that creativity is itself a fundamental symbol whose multiple definitions reveal the archetypal root metaphors structuring the psyche’s self-perception, making the analysis of these notions an act of soul-making.
, The Myth of Analysis: Three Essays in Archetypal Psychology, 1972thesis