When the bad outcome connected with a given response option comes into mind, however fleetingly, you experience an unpleasant gut feeling… the somatic marker… forces attention on the negative outcome
Damasio’s somatic marker hypothesis posits that felt bodily signals automatically flag negative outcomes during deliberation, making the somatic feeling function constitutive of rational decision-making.
, Descartes’ Error: Emotion, Reason, and the Human Brain, 1994thesis