In the behaviorist lexicon, this system was called the brain ‘reinforcement’ or ‘reward’ system… All of these labels now seem to be misleading because they suggest a close relationship between arousal of this brain system and the consummatory phase of behavior.
Panksepp argues that conventional ‘reward system’ nomenclature is theoretically inaccurate, as the system mediates appetitive anticipation rather than consummatory pleasure.
, Affective Neuroscience The Foundations of Human and Animal, 1998thesis