The accumbens is the front-runner of addiction because it is highly attuned to the perceived value of the goal. It is oriented to rewards; and drugs, sex, booze, and gambling are all about rewards.
Lewis argues that the nucleus accumbens, as the impulsive reward-value detector within the ventral striatum, is the primary neural locus driving addictive behavior across all substance and behavioral categories.
, The Biology of Desire: Why Addiction Is Not a Disease, 2015thesis