Profane time, as systematized by Mircea Eliade and subsequently absorbed into the depth-psychological tradition, designates the ordinary, irreversible, homogeneous duration of secular existence — the temporal mode in which events simply accumulate without ontological renewal or sacred grounding. In Eliade’s foundational account, profane time stands in constitutive opposition to sacred time: where sacred time is reversible, repeatable, and ontologically charged through reactualization of primordial mythic events, profane time flows in a single direction, neither recoverable nor regenerative. For Eliade, the wholly desacralized cosmos and the experience of purely profane time represent a modern discovery — unprecedented in archaic cultures, where even mundane acts participated in paradigmatic divine models. James Hillman extends this framework in a psychopathological direction: he identifies modern culture’s ‘addiction’ to profane time — the compulsive accumulation of events, data, and ‘instant history’ — as a symptom of severed connection to the archetypal dimension that Clio, muse of heroic memory, preserves. The tension between these positions illuminates a central problem in depth psychology: whether therapeutic or cultural renewal requires the ritual interruption of linear duration, or whether sacred time remains accessible through psychological rather than ceremonial means. The concept thus bridges comparative religion, analytical psychology, and cultural critique.