The act of naming is, like baptism, extremely important as regards the creation of personality, for a magical power has been attributed to the name since time immemorial. To know the secret name of a person is to have power over him.
Jung posits naming as a magically constitutive act that creates personality and confers power, grounding the depth-psychological valuation of the name in cross-cultural mythological evidence.
, Symbols of Transformation, 1952thesis