Jung has three psychological nuances in his use of 'the collective.' Most negatively, the collective is the mass, the crowd, the mob—Hitler's Germany.
Berry's taxonomy of Jung's three uses of 'collective'—as mob, as cultural norm, and as transpersonal substrate—provides the most systematic mapping of the term's polysemy within Jungian thought.
, Echo's Subtle Body: Contributions to an Archetypal Psychology, 1982thesis