Bill Wilson was his own worst enemy when it came to the charge that he was nothing more than a self-centered, self-serving salesman, bearing the full brunt of the disparaging remarks he so frequently made about himself both in meetings and in print.
Schaberg argues that Wilson’s habitual self-deprecation paradoxically distorted his historical image, obscuring the depth of his compassion and his primary motivation to rescue others from alcoholism.
, Writing the Big Book The Creation of A A , 2019thesis