Why do i keep falling for the same type of person jung?

The short answer Jung gives is that you are not falling for a person at all — not primarily. You are falling for an image, one that has been forming inside you since before you could name it. The outer person is a hook; the projection is the picture.

Jung called this inner image the anima (in a man) or animus (in a woman) — from the Latin for "soul" and "spirit" respectively. These are not mere preferences or learned habits. They are, in his account, structural features of the psyche, archetypal patterns shaped partly by the personal history with parents and partly by something older and more impersonal. As he writes in The Development of Personality:

Every man carries within him the eternal image of woman, not the image of this or that particular woman, but a definite feminine image. This image is fundamentally unconscious, an hereditary factor of primordial origin engraved in the living organic system of the man, an imprint or "archetype" of all the ancestral experiences of the female.

The repetition you notice — the same type, again and again — is the projection finding its preferred hook. Not every person attracts; only those who can, at least temporarily, carry the image. The more unconscious the image, the more compulsive the attraction, and the more certain it feels like fate. Hillman, in The Soul's Code, names this the anima or animus "skewing the love map" — the soul's configuration structuring the fall before the conscious mind has any say.

What makes the pattern so durable is that the image is not simply a memory of a parent, though the parental imago shapes it heavily. Von Franz, working with men whose anima was bound to a fragile, suffering feminine figure, observed that such men would choose the same kind of woman repeatedly — not because they were neurotic in any simple sense, but because the inner image was doing the choosing. The outer person was almost incidental. When the projection eventually fell away and the woman revealed herself as someone different, the man would simply end the relationship rather than investigate what had happened — which is precisely the moment, von Franz notes, when the projection could be recognized and something learned.

The mechanism has a specific structure. Stein, drawing on Jung's Aion, describes it plainly: the anima or animus "is fate." The ego believes it is choosing freely; in fact it is being guided — or driven — by an unconscious image that precedes the encounter entirely. The attraction is real, the feeling of recognition is real, the sense of homecoming is real. What is not real is the belief that the outer person is what you are experiencing. As Hollis puts it in The Middle Passage, you are falling in love with missing parts of yourself, and the loss when the projection dissolves feels catastrophic precisely because what seemed found is lost again.

This is where the question underneath the question becomes audible. The repetition is not a failure of judgment or a character flaw. It is the soul running a specific logic: if I find the right person, I will not suffer the incompleteness I carry. The image promises reunion with something volatilized — call it the feeling side, the relational capacity, the unlived life. The promise is genuine; the delivery is structurally impossible, because no actual person can sustain an archetypal projection indefinitely. The daily reality of another human being erodes the image. The projection collapses. The cycle begins again with someone new who fits the hook.

The way out is not to stop falling in love, and it is not to find someone who finally matches the image perfectly. It is to become curious at the moment of disappointment rather than simply leaving. Jung himself, von Franz reports, discovered his own anima by asking — after yet another disillusionment — why did I expect something different? Where did that expectation come from? The error is not a mistake to be corrected; it is a disclosure. What you projected is a real part of your own interior life, and the withdrawal of the projection is the invitation to meet it there rather than keep searching for it outside.

Emma Jung, writing on the animus, puts the essential task precisely: the first step is the withdrawal of the projection by recognizing it as such — not to destroy the image, but to locate it correctly, inside rather than outside, and to begin the slow work of relating to it as one's own.


  • anima — the soul-image in Jungian psychology; the inner feminine figure in a man's psyche
  • animus — the inner masculine figure in a woman's psyche; archetype of meaning and spirit
  • projection — the mechanism by which unconscious contents are experienced as belonging to an outer person
  • James Hillman — archetypal psychologist whose work on soul and image deepens the anima/animus question

Sources Cited

  • Jung, C.G., 1954, The Development of Personality
  • Jung, C.G., 1921, Psychological Types
  • Hillman, James, 1996, The Soul's Code
  • Stein, Murray, 1998, Jung's Map of the Soul
  • Hollis, James, 1993, The Middle Passage
  • von Franz, Marie-Louise, 1970, Puer Aeternus
  • Jung, Emma, 1957, Animus and Anima