Eros refers to the principle of Jungian, attraction towards and attachment to, connection, relation, involvement that binds together. It has roots in desire and specific affects such as longing, burning, ascending, dying, and specific symbols such as wings, arrows, child, fire, ladder. As an archetypal dominant, eros differs both from the anima as a psychological complex and from feeling as a psychological function, even if both may take on shades of eros and come under its sway in that eros is metapsychological, a god or daimon, and a wider category than either anima or feeling.
— James Hillman Marie-Louise von Franz
Eros is not a feeling you have. That distinction matters more than it first appears. Hillman is careful to place eros above the level of function or complex — not a capacity of the psyche that can be developed, not a figure you encounter in a dream, but a metapsychological principle, something the soul operates *within* rather than possesses. The moment you treat eros as a feeling you could cultivate or a relationship quality you might improve, you have already shrunk it into something manageable, something the ego can work on. The god refuses that reduction.
What the passage names — longing, burning, ascending, dying — are not metaphors for emotional intensity. They are eros's actual grammar: a movement toward that simultaneously consumes the one moving. The ladder goes up; the fire eats what feeds it; the arrows wound before they connect. Every image in this list carries a cost, which means the principle of attraction and binding is also a principle of transformation by loss. What draws you is already changing you in the drawing. That is why eros sits wider than feeling — feeling can be educated, regulated, refined. What eros does to a life does not answer to those operations.
James Hillman Marie-Louise von Franz·Lectures on Jung's Typology·2013