Addiction occupies a contested, multivalent position across the depth-psychology corpus, where its meaning ranges far beyond the pharmacological reductionism enshrined in the DSM and ICD classifications. Bruce Alexander’s dislocation theory reframes addiction not as a disease of substance exposure but as an adaptive response to the severing of psychosocial bonds — a position that places the social and economic conditions of free-market society at the etiological centre. Gabor Maté approaches from a developmental-neurobiological standpoint, arguing that addiction represents a flight from distress rooted in early emotional wounding, suppressed affect, and the brain’s compromised capacity for self-regulation. Christina Grof situates addiction on a continuum with spiritual longing and attachment, seeing the addict’s compulsion as a distorted expression of the soul’s thirst for wholeness. Philip Flores grounds the phenomenon in attachment theory, reading the addict’s multiple compulsions as a failure of interpersonal affect regulation. Jungian-inflected voices — David Schoen, Mary Addenbrooke, Clarissa Pinkola Estés — foreground archetypal, shadow, and Self dynamics, treating addiction as simultaneously a defence against psychic pain and a symptom of estrangement from the instinctual life. Johann Hari’s narrative synthesis amplifies Alexander’s relational thesis while challenging the chemical-hook orthodoxy. Across these positions, key tensions emerge: moral versus medical framing, individual pathology versus systemic cause, symptom substitution versus genuine recovery, and the possibility that non-destructive ‘addictions’ may in fact express devotion rather than compulsion.