Within the depth-psychology corpus, telos functions as a foundational structural concept rather than a mere rhetorical flourish: it names the inherent purposiveness believed to animate psychic life from within. The term’s most sustained treatment appears in Hillman, who draws the crucial distinction between telos as the immanent, image-bound sense of purpose qualifying any particular event — conferring value without pronouncing final meaning — and teleology, the totalizing system that presumes to name what that purpose is. For Hillman, telos gives events their weight and direction; teleology literalizes and thereby forecloses the image. Patricia Berry, working closely with dream material, locates the same tension in analytic practice: to displace a dream’s telos outside the dream itself — into compensation theories or causal explanations — is to diminish the dream by subordinating it to assumptions that are not its own. Jung’s own usage, preserved in his correspondence, extends telos beyond the individual to collective life, affirming that each community, like each psyche, carries an inherent directedness. Hillman’s archetypal psychology inherits this conviction but enforces a crucial restraint: purposefulness qualifies all psychic events, yet archetypal psychology refuses to enunciate that telos in fixed therapeutic goals. The term thus stands at the intersection of finalism, image-autonomy, and the daimon’s calling — a site of productive tension between classical teleological thinking and the imaginal pluralism that defines the post-Jungian tradition.