choosing to make this choice, Dasein makes possible, first and foremost, its authentic potentiality-for-Being. But because Dasein is lost in the ‘they’, it must first find itself.
This passage identifies the choice to choose as the originary act through which Dasein wrests its authentic potentiality-for-Being from lostness in das Man, and locates conscience as the attestation of that potentiality.
, Being and Time, 1962thesis