poiesis, which means simply ‘making,’ and which I take to mean making by imagination into words… the rhetoric of poiesis… the persuasive power of imagining in words, an artfulness in speaking and hearing, writing and reading.
Hillman installs poiesis as the foundational act of depth psychology, defining it as imaginative making in language and grounding a ‘poetic basis of mind’ that distinguishes his psychology from neurological or behavioural alternatives.
, Healing Fiction, 1983thesis