Maya is experienced as fascination, charm; specifically, feminine charm… maya is said to possess three powers: 1. A Veiling Power that hides or conceals the ‘real’… 2. A Projecting Power, which then sends forth illusory impressions and ideas
Campbell provides the most systematic definition in the corpus, articulating maya as a cosmogonic feminine principle with three distinct ontological functions — veiling, projecting, and (implicitly) revealing — that together produce phenomenal experience.
, The Mythic Image, 1974thesis