Magic occupies a remarkably contested position within the depth-psychology corpus, where it functions simultaneously as a primitive cognitive error, an irreducible psychic reality, a gateway to the unconscious, and an operative principle of the soul’s encounter with matter. Freud, following Frazer and Tylor, reads magic reductively as the ‘omnipotence of thoughts’—the confusion of ideal connection with real connection, a trace of archaic animism that psychology is charged with superseding. Jung, by contrast, approaches magic as something that ‘accords with unreason’ and therefore eludes rational comprehension; in the Red Book he explicitly declares that ‘magical understanding is what one calls non-comprehension,’ repositioning magic not as error but as the mode in which psyche touches the incomprehensible. Von Franz extends this into the history of science, tracing alchemy’s techno-magic as the matrix out of which both psychological and physical inquiry emerged, and finding in Ficino, Bruno, and Avicenna sophisticated doctrines of imaginatio with genuine ‘magical-creative effects’ on matter. Neumann situates magic within the evolution of consciousness, linking food magic, fertility magic, and love magic to the primordial governance of the Feminine archetype. Harrison, writing from classical scholarship, restores magic’s original civic and royal dignity, identifying it as a drōmenon—a thing predone—bound to the service of the gods rather than to hole-and-corner charlatanism. The corpus thus spans from Freudian demystification to Jungian rehabilitation, with von Franz and Neumann charting the developmental and cosmological middle ground.