the image-bearer often becomes all too obvious. An archetype, such as the animus represents, will never really coincide with an individual man, the less so the more individual that man is.
Emma Jung argues that the image-bearer is the human figure onto whom the archetypal image is projected, and that the inevitable non-coincidence of archetype and individual person is the source of relational crisis and disillusionment.
, Animus and Anima, 1957thesis