Altruism is said to be the opposite of egoism. Yet, through the unconscious, one discovers that much altruism is sham and compensation if the right sort of egoism has been failed.
Hillman argues that apparent altruism often masks a failure of necessary self-love, rehabilitating a ‘right sort of egoism’ as a prerequisite for genuine individuation and selfhood.
, Insearch: Psychology and Religion, 1967thesis