In archetypal symbolism, clothing represents persona, the first view the public gains of us. Persona is a kind of camouflage which lets others know only what we wish them to know about us, and nothing more.
Estés establishes clothing as the primary material symbol of the Jungian persona, then deepens the reading by recovering a pre-modern sense of persona as active display of mastery and authority rather than mere concealment.
, Women Who Run With the Wolves Myths and Stories of the Wild, 2017thesis