If the bush soul is that of an animal, the animal itself is considered as some sort of brother to the man… an injury to the bush soul is interpreted as an injury to the man.
Jung presents the ‘bush soul’ as a cross-cultural psychological phenomenon exemplifying participation mystique, wherein unconscious psychic identity is projected onto an external animal or plant, revealing the incompletely individuated state of the primitive psyche.
, Man and His Symbols, 1964thesis