The term avatar, in modern computer language, indicates the image chosen from users to represent themselves in a virtual community. The word derives from the Sanskrit avatāra, lit. descended, passed through.
Tozzi explicitly theorizes ‘avatar’ as a therapeutic concept bridging its Sanskrit origins and digital usage, applying it to images that emerge in active imagination as incarnations of collective-unconscious identities.
, Active Imagination in Theory, Practice and Training, 2017thesis