the contrast between actions which are aischra nomei, shameful by convention, and those which are aischra phusei, shameful by nature, is the contrast between the new ‘quiet moral’ aischra and the traditional aischra of failure
Adkins argues that the nature/convention distinction applied to aischron maps directly onto the conflict between newly introduced moral shame and the archaic, competitive shame of failure, with the latter retaining greater cultural authority.
, Merit and Responsibility: A Study in Greek Values, 1960thesis